Why games have their place in cloud computing July 11, 2017

Video games represent a phenomenal market today, which is tilting each year more towards mobile platforms. The cloud is an increasingly essential tool for both players and developers, who need to stay competitive.

The rise of video games

As announced by Newzoo, a company specializing in the analytical processing of games: “Players worldwide will generate a total of $ 99.6 billion in revenues in 2016, an increase of 8.5% from 2015 For the first time, mobile games will account for a larger share than PC games, with $ 36.9 billion, up 21.3% globally . ” [1] Hideki Hayakawa, CEO of the video game publisher Konami, is not alone in believing that the future of video games is going through mobile platforms [2] . You may not have noticed the number of people in public places who have their eyes glued to their mobile screen playing Pokemon Go.

Mobile games have never been as rich as they are today in terms of content or visual stimulation. However, the good news for mobile gamers is that the processing power required to run a modern and ultra-powerful video game will probably not be accommodated in the compact format of the mobile device itself. Instead, the images are generated and powered by a back-end server in the cloud, which allows to bypass many of the limitations of mobile devices, in favor of battery life.

The importance of connectivity and data

Similarly, modern video games on ultra-fast consoles and PCs are increasingly connected, enriching the gaming experience while players communicate while playing in the same universe. Frank Gibeau, president of Electronic Arts’ EA Games division, confirms: “Given the way our products evolve, I am convinced that they need to be connected online. Multiplayer is just [ 3] . “

The future of video games, therefore, revolves around greater connectivity between players and between the software and the game server. This can include streaming videos on low-powered mobile devices or letting the generation Images to more powerful desktops or systems, while running the game in the background.

There may be a number of reasons for this. Not only do many games (whether hosted in the cloud or not) require low latency, but transactions are often data-intensive, so the gaming experience is extremely sensitive to the quality of the network connection. Deploying game servers to an international cloud infrastructure brings players closer to each other, helping to reduce latency.

For the future, virtual reality creates a totally immersive gaming experience, whether on the move or coupled with a powerful desktop system. Now, in conjunction with augmented reality, virtual reality is a major trend in the video game universe, even though it is still in its infancy. Many consumers do not yet know what virtual reality brings them, nor is it worth the expense [4] .

If and when virtual reality grows, however, it will require even more data and the cloud will have to provide the infrastructure required to produce high volumes of data at low latencies.

Cloud computing solutions

Cloud computing services are not just about gaming: companies can also take advantage of data in the cloud to quickly make business decisions. The Halo franchise used a Spark and Hadoop service to process and analyze the raw data based on cloud computing in order to feed the tournament organizer’s game statistics, which then exploited the Data to rank players based on their game performance. These data allowed Halo 4 to be updated weekly and feed a campaign to send daily mails to increase player retention.

Thus, for many, if not all, games, the cloud provides an essential infrastructure layer that enables game development studios to provide a richer, more reliable gaming experience. The era when players themselves had to provide their own physical server for other players will soon be over and replaced by cloud-based servers, whether purchased by video game publishers or players.

The cloud not only allows gaming to have a more global reach, while improving the gaming experience, but it also eliminates the burden of buying and managing the infrastructure, enabling developers to focus on What they do best: create a stimulating and immersive entertainment.

Categories Cloud Computing

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